The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
I recently got to know that I would get to go on a road trip but not for the purpose of reviewing a vehicle. The destination was Morni Hills which branches out from the Shivalik Mountain range, it was the journey I ...
Steelbird Hi-Tech India Limited, one of the country's leading helmet manufacturers, has launched its latest offering, the FEC-3 helmet. Designed for riders who seek a combination of advanced safety, p...
Reinforcing its strong presence in India’s two-wheeler safety market, Steelbird Hi-Tech India Limited has achieved a significant milestone with its popular SBA-20 helmet crossing 10 lakh units (1 mill...
Michelin announced the launch of the Michelin X Multi Energy Z2, a new-generation truck and bus tyre developed for Indian operating conditions and tested on Indian highways.